Everywhere Commerce

Ecommerce capabilities have evolved from destination site to multiple content-rich, social-fueled experiences across a range of touch points. Buying has never been so impulsive, opportunistic and peer-influenced.

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iCitizen 2011

Watch our amazing speakers discuss the exciting opportunities the ecommerce e-volution is creating.

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10 Demandments

Our first book written by CEO Kelly Mooney, The Ten Demandments represents a long-overdue shout from the mountaintops on behalf of the people...

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Gender Agenda

When it comes to sexes, the way we shop in local malls and boutiques couldn’t be more different. And our contrasting...

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weThink Podcast

Join our panel of multi-disciplinary experts for a bi-weekly discussion of what’s new and next in digital.

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OPEN book cover

O.P.E.N.

Today, consumers are calling the shots more than ever before, challenging brands’ authority with their own creativity and cultural clout—and are once again providing brands with a new world map.

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An IPO and a Defector—What a Week for Facebook

It has been quite a week for Facebook—first buzz of the company’s highly anticipated IPO hit its peak, and then as if on cue, a chink in Facebook’s strong armor as speculation swelled over GM’s challenge to Facebook media effectiveness. With a $104 billion dollar bet on the advertising model, this news that GM is discontinuing the use of...

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Mobile Is Redefining Segmentation and Personalization for Brands

Just as consumers are at risk of being inundated by marketing messages delivered via smartphones, marketers are awash in both social and mobile behavioral data that goes far deeper than traditional demographic and geographic segmentation: Today we have location data, SMS response rates, mobile advertising performance...

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