Several Resource Interactive associates came to us with the genuine interest of supporting Pelotonia and its effort to raise funds to fight cancer. We couldn’t help but answer their calls to action. Resource is thrilled to support our RI Peloton riding group and put our development and creative skills to task through the creation of a Facebook app. The donation tracking app enables every Peloton to share his or her story and fundraising status on Facebook. With up-to-the-minute progress tracking of their goals and Facebook sharing functionality, Pelotons can encourage their network of friends and family to push their fundraising past their goals and, ultimately, fund cancer research.
A little more about Pelotonia: Pelotonia is a grassroots bike tour with one goal: to end cancer. Donations can be made in support of riders and will fund essential research at The James Cancer Hospital and Solove Research Institute. See the purpose, check the progress, make a difference. http://www.pelotonia.org/ride/about.jsp
Swedish Fish fans share their love for the confection frequently through pics on Flickr and comments on Twitter. Embracing the love for the Swedish Fish brand, we partnered with Cadbury’s Swedish Fish to create an engaging site that encourages consumers to impart their own meaning on the brand through custom homepages that turn into digital art. Now, they can create their own Swedish Fish homepages and share their masterpieces with friends.
Resource Interactive partnered with The Limited to infuse fashion inspiration throughout its site while simultaneously updating the shopping experience. By adding streamlined navigation, revamped product pages and store shopping lists, The Limited made it easier to restock your wardrobe. To keep you inspired, it introduced styling content—including information from fashion experts, enhanced ratings and reviews and style tools to create outfits.
According to @AdAge, Victoria's Secret is one of five brands that best engages users on Facebook! http://bit.ly/bTgiar8 days ago
Vote for @Resource's @SXSW Interactive Panel Preso - Your Social Media Campaign Sucks. (And yours doesn't.) - http://bit.ly/ursocialmediasux10 days ago