HEAD & SHOULDERS
As a Best-in-Class iAgency with Procter & Gamble, we manage the microsite, online advertising and email campaigns for Head & Shoulders, the smart & sexy leader in anti-dandruff hair care. We work closely with the brand team and its other marketing partners to launch product initiatives, like the launch of a new product line in early 2006, and handle ongoing projects and maintenance. Through strategic planning and idea generation, rich media technologies and a holistic interactive marketing campaign, we continue to educate consumers, increase trial and drive traffic to stores as they interact with Head & Shoulders online.
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