RBK RUNNING
We brought to life the essence of the RBK brand fusion of sport, music, technology and individuality in a series of campaigns that showcases products in a useful and engaging way. Throughout numerous programs that targeted multiple audiences, we extended the brand assets and tailored the overall experience of product decision and training support. In close collaboration with Reeboks' advertising and media agencies and partners like GSI and Scene 7, our work includes a customization tool that serves up relevant footwear and apparel based on personal preferences, as well as microsites that elevate product characteristics or lifestyle content, while leveraging technology to enable shoppers to explore and understand the products.
RELATED CASE STUDIES