SHERWIN-WILLIAMS
We teamed with Sherwin-Williams to brighten the web with The Color of Inspiration microsite, creating a digital promenade to inspire painting decisions. From the start, the site invites visitors to explore a full spectrum of photos along a path from red to blue and back again. Within each photo along the path, consumers can click to see a recommended palette or select a new favorite color and match the shade, down to the pixel. Visitors can upload their own photos, browse others’ favorites, comment, share, add tags, and resave. And don’t forget to print your palette and take it to the store for fast and easy purchase. It’s inspiration 2.0.
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