WAL-MART
Resource partnered with the world’s largest online retailer to redesign Wal-Mart.com and change the way millions of customer’s shop and experience their site. With the most significant site changes Wal-Mart.com has ever undergone, Resource simplified the site and information architecture to design templates for its structure and its feature site categories. “Resource helped us create a site that is inspiring to our customers and exceeds their expectations,” said Raul Vazquez, Chief Marketing Officer of Walmart.com. And it shows: most of Wal-Mart.com’s brand attribute metrics more than doubled, and some even tripled. Resource also created the 2006 online advertising and landing page for Wal-Mart’s biggest holiday campaign ever. The 2006 Holiday Banner campaign ran on sites such as AOL, MSN, and Yahoo.
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