WAL-MART MOBILE
In 2007 we designed, developed and managed Wal-Mart’s first mobile campaign to create buzz, build awareness and drive demand for its Secret In-Store Specials throughout the all-important holiday shopping season. We created a holiday “dashboard” allowing Wal-Mart customers to not only access the season’s campaigns and specials from one destination site, but most importantly choose how the content was delivered—via the store, the site, the online circular or mobile, offering a sign up for text alerts revealing secret in-store specials. To promote the 2007 holiday mobile campaign, we utilized the both holiday dashboard and developed online banners, incorporating the mobile promotion in rich media and high impact placements.
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