WENDY'S
Since 2003, we've extended the Wendy's brand online in new and innovative waysin English, Spanish and Canadian French. Our first engagement was a tribute to Wendy's beloved founder, Dave Thomas. We worked to bring their quality story to life online with a comprehensive customizable nutrition tool, targeted landing pages that use large, compelling imagery and flavorful copy, and ongoing site enhancements to keep the experience as fresh as the food. In early 2006, as Wendy's began to urge customers to "Do What Tastes Right," we were challenged to redesign the site for the new campaign, and target nutrition-minded and novelty-seeking audiences. The result is a significant increase in site traffic and an engaging experience that unifies and extends the brand message.
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