User-Generated Content Brief |
Trust is no longer the domain of the brands alone, today trust is in the network—in groups of interconnected “people like me.”
So how are retailers reacting?
Resource Interactive and Bazaarvoice heard from over 100 retailers and learned how different forms of user-generated content, including ratings and reviews, impact their businesses today and what they envision for their future.
Here's some of what we've heard:
- 53% of online sellers currently allow for user-generated content (UGC) on their site
- 51% of online sellers who do not currently have any form of UGC on their site are extremely likely or very likely to deploy some form of UGC on their site in the future
- Both users and non-users of UGC identified increased conversion, increased customer satisfaction, and increased customer loyalty as the business metrics that would be most impacted by online UGC