In the offline world, the differences between the male and female shopper are obvious. In the online world, however, we’re still getting to know them—individually and as a group. That’s why we spent months researching how the genders behave online and our results have defied the conventional wisdom. Here’s what we found:
Women |
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Men |
| Women feel empowered. |
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Men feel powerful. |
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| Women’s inner shopper is enriched. |
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Men’s inner shopper is awakened. |
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| Women scan. |
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Men dig. |
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| Women are enticed by lifestyle, then product. |
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Men are enticed by product, then lifestyle. |
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| Women expand the mission. |
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Men stick to the mission. |
Is your online marketing gendered? Bi-gendered? Is it time for a gender agenda?
Learn how you can better target your online consumer.