'06 Holiday E-commerce Watch
Holiday Gifting Trends and RetrospectiveDiving deep into the holiday practices of nearly 50 top online retailers, we were delighted to find that many sites this year were beginning to effectively leverage the channel to deliver meaningful customer experiences. And not to forget the lessons of the past, this year’s study includes a ten year retrospective that highlights the ups and downs of a decade of online shopping.
'05 Holiday E-commerce Watch
Holiday Gifting in '05We shopped 20 leading web sites in search of best practices and opportunities for e-retailers to make consumers' holiday gifting more inspired, convenient, hassle-free and, of course, fun. What we found was as enlightening as what we didn't find.
'04 Holiday E-commerce Watch
Appealing to Female Shoppers In an effort to amplify the voice of the increasingly influential online female shopper, we took findings from our research project, What Women Want, and applied it to every web site, email and multichannel campaign of the 50 leading e-retailers. Find out which retailers appealed to online female shoppers and why.