Litmus: Our Point of View |
Litmus presents our developing insights into the digital life of consumers as identified, studied and analyzed by our strategy and thought leadership teams. Our insights, conclusions and recommendations into how brands interact with consumers in the online space has built our reputation for consumer advocacy. But the real challengeand the real funis helping brands apply these findings.
Litmus. Life online. From an in-depth perspective. Four times a year.
Our research:
Digital Best Practices for Branded Manufacturers
Taking the spin out of the purchase decision
Branded manufactures of durable goods often face the challenge of having two audiences: a channel partner and the end consumer. The digital experience offers the opportunity to please both audiences and the manufacturer. Are you in engaging in the six best practices to satisfy your partners and your end consumers?
Decoding the Digital Millennials
Large in number, huge in influence
The largest generation ever has arrived. Masters of technology, collaboration and social networking, they are wielding tremendous influence on household purchases and driving brands to communicate with them in new ways—fundamentally changing how retail works. The millennials are speaking. Is your brand listening?
The Tipping Point for RIAs
Rich Internet Applications: Information at the speed of life
Lag time has all but disappeared and user interfaces are far more dynamic, graphical and participatory than they were even a year ago. Are your users engaged? Is the consumer experience seamless? Take the Litmus test and see.
Gender on the Net
Why it matters. Where its missing. How it should work
In the offline world, the differences between male and female shoppers are well known. In the online world, its another story. Is your online marketing gendered? Bi-gendered? Are you doing the simplest segmentation there is? Is it time for a Gender Agenda?